SEO vs PPC

Which Provides You with Better Value?

Which Provides You with Better Value?

According to Jupiter Research, 81% of users find their desired destination through a search engine. That is massive! With that being said, it is pretty darn important to get your company in good standing with search results!

Many companies must decide, what is the best approach of doing so.

SEO – naturally ranking in organic results

or

PPC – Pay Per Click, Sponsored Links, or Google Ads

PPC Breakdown

You pay a fee based on how competitive your chosen keyword is whenever a new viewer clicks through from your ad to your website.

the battle continues

I have this amazing graphic I give credit to Siteber, which breaks down the pros and cons of each method!

With anything, both methods have both their respective pros and cons.

I was reading an article from newmediacampaigns that pointed me in the direction of SeoMoz (one of the greatest SEO resources on the net) – which sent me to a publishing done by Enquisite that quantified SEO vs PPC

what were the results?

PPC, has a slightly higher percentage in conversion rates than organic results, as paid search results are 1.5 times more likely to convert click throughs from the search engine. The opportunity from organic search is 5.66 times that of paid media

If that is the case, obviously everyone would love to “go organic” and be the number one spot on google tomorrow!

In all reality, that is not the case, organic takes time!

In order to combat the time it takes to acquire organic search results – PPC helps to bridge that gap. PPC is speedy, effective, and expansive. The only downside, cost in financial terms.

The cost may be anywhere from a few pennies, to a few dollars per click! If done properly, a well-run ad campaign can run a pretty high price tag. It is also not a guarantee of anyone actually buying anything from you as well.

conclusion

From this research we can conclude that for the long term, SEO will win everytime. If you are getting your company just off the ground, and are needing to get your name out there. PPC alongside an SEO strategy is a great way to move forward in acquiring greater business.

We have to realize, SEO is not an overnight strategy. PPC is a great strategy to bridge the gap between the time it takes to achieve the high spots in the rankings and just starting out your business.

What are your thoughts? Shoot me a comment, I would love to hear your ideas on the subject!

Take it and run with it…